Quiz Monkey
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Quiz Monkey |
| Coined the advertising slogan, "Fresh cream cakes – naughty but nice!" |
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Salman Rushdie |
| Coined the advertising slogan, "Guinness is good for you" |
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Dorothy L. Sayers |
| Coined the advertising slogans "Opal Fruits – made to make your mouth water" and "Trill makes budgies bounce with health"; also named the Vauxhall Ventora – a 'sporty' version of the Victor |
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Murray Walker |
| Coined the advertising slogan, "Go to work on an egg" |
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Fay Weldon |
Welsh tenor Wynne Evans is best known for advertising
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Go Compare |
| Original voice of Carlsberg's "Probably the best lager in the world" ads (1983) |
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Orson Welles |
| Voice of Fred, the Homepride flour grader, for almost twenty years from 1964 (self–styled "jobbing actor") |
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John Le Mesurier |
| The principal meerkat, in the adverts for comparethemarket.com (catchphrase: "Simples") |
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Aleksandr Orlov |
| Orlov's sidekick, technician, and tea–maker |
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Sergei |
| Baby meerkat, left on Aleksandr's doorstep on Christmas Day 2013; decided to stay with the wild meerkats in Africa, on Christmas Day 2014 |
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Oleg |
| Meerkat village near Moscow, featured in a 2011 campaign – home to meerkats Maiya, Yakov, Vassily, and schoolboy Bogdan |
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Meerkovo |
| "Because life's complicated enough" |
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Abbey (National) |
| "Your flexible friend" |
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Access (card) |
| "Impossible is nothing" |
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Adidas |
| "Stronger than dirt" was the original advertising slogan of (cleaning product, launched in 1947 and named after a hero from Homer) |
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Ajax |
| "You get a smarter investor at ... " (UK building society, now part of Santander – advertised by Stephen Fry, and Hugh Laurie as Mostyn, in the late 80s and early 90s |
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Alliance & Leicester |
| "Don't leave home without it" |
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American Express |
| "Deliciously light" (instant dessert, launched in 1967 by Bird's) |
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Angel Delight |
| US technology company: used the advertising slogan "Think Different" (widely taken as a response to IBM's "Think") from 1997 to 2002 |
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Apple |
| "Vorsprung durch technik" |
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Audi |
| "To our members, we're the fourth emergency service" |
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Automobile Association (AA) |
| American actor who's fronted television adverts for the British telecommunications company EE (formerly known as Orange) since 2012 |
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Kevin Bacon |
| Maureen Lipman's character in the BT ads |
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Beattie |
| "Afore ye go …" (Scotch whisky) |
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Bell's |
| "Pure gold" (cigarettes) |
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Benson & Hedges |
| "The ultimate driving machine" |
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BMW |
| "The cream of Manchester" |
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Boddington's |
| "The taste of Paradise" |
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Bounty |
| "They're tasty, tasty – very, very tasty": Kellogg's breakfast cereal, advertised by Chris Hoy after his 2008 Olympic success |
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Bran Flakes |
| Name of the robot in the UK television commercials for confused.com |
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Brian |
| "Don't you just love being in control?" |
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British Gas |
| Men's grooming and fragrance line, introduced by Fabergé in 1964; advertised by Henry Cooper, Kevin Keegan and Barry Sheene, David Hemery, Harvey Smith, Franz Beckenbauer (in Germany), Paul Gascoigne, Vinnie Jones (2020) and NFL icon Joe Namath (in the USA) |
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Brut |
| "Splash it on all over" (slogan used by Henry Cooper) | ||
| Claims to be the "King of Beers" (American lager)
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Budweiser |
| Men's grooming product: advertising slogan, "A little dab'll do ya", gave Fred Flintstone his famous "Yabber–dabber–doo" catchphrase |
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Brylcreem |
| Advertised by an actor (not Phil Collins) in a gorilla suit playing drums to Phil Collins's Something in the Air Tonight |
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Cadbury's Dairy Milk |
| Famous series of TV adverts, beginning in 1973, featuring an arrangement of the Dance of the Reed Flutes,
from Tchaikovsky's The Nutcracker – with various lyrics, sung by Frank Muir
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Cadbury's Fruit & Nut |
| Old Joe is the mascot of
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Camel cigarettes |
| Advertised by Lorraine Chase ("Nah … Luton Airport") |
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Campari |
| "It is not oil – it is liquid engineering" |
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Castrol GTX |
| "Top breeders recommend it " |
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(Pedigree) Chum |
| Insurance company with a talking bulldog as its mascot |
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Churchill |
| Domestic cleaning product, advertised from 2005 to 2016 by a fictional "brand ambassador" named Barry Scott (played by actor Neil Burgess) |
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Cillit Bang |
| The first product to be advertised by a neon sign (Paris, 1912); advertised on UK TV in the 1970s by Leonard Rossiter and Joan Collins |
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Cinzano |
| "Churned for that buttery taste" |
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Clover |
| "We won't make a drama out of a crisis" |
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Commercial Union |
| "Cool as a mountain stream" |
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Consulate |
| "Good with food" |
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The Co–Op |
| "Original and Best" (Kellogg's breakfast cereal) |
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Corn Flakes |
| "It's what your right arm's for" |
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Courage Tavern |
| British American Tobacco brand: used the slogans "Will not affect your throat" and "For your throat's sake" |
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Craven "A" |
| "The trouble is, they taste too good" |
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Crunchy Nut Cornflakes |
| "Food. We get it" |
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Deliveroo |
| "For men who don't have to try too hard" (men's fragrance brand) |
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Denim |
| Advertised by Harry Enfield in the 1990s with the phrase "This bloke's a nutter" |
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Dime Bar |
| "What's the worst that can happen?" |
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Dr. Pepper |
| "I'm only here for the beer"; "... works wonders" |
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Double Diamond |
| Stamped with a "little lion" logo by the ... Marketing Board (1957–71) and the British ... Industry Board from 1998, as a mark of quality that would be seen by the customer |
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Eggs |
| Father sang on the R. White's "I'm a secret lemonade drinker" ads |
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Elvis Costello |
| Sign that meant happy motoring |
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Esso |
| 1994 (after appearing in "that dress"): Liz Hurley became the "face" of |
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Estée Lauder |
| "Let yourself go" |
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Expedia |
| "Cuts cleaning time in half" |
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Flash |
| "The amber nectar" (lager brand) |
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Foster's |
| Homepride's chief flour grader, created 1965 |
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Fred |
| Kellogg's breakfast cereal: advertised from 1952 by Tony the cartoon Tiger, with the slogan "They're grrrrreat!" |
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Frosties |
| "I bet you can't put one of these ... in your mouth without chewin' it!" |
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(Rowntree's) fruit pastilles |
| "Full of Eastern promise" |
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Fry's Turkish Delight |
| "(a finger of) ... is just enough to give your kids a treat" |
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(Cadbury's) Fudge |
| "The best a man can get" |
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Gillette (range) |
| Children's breakfast cereal, advertised by Klondike Pete and his mule Pardner |
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Golden Nuggets |
| "Shall we?" (campaign launched in 2016) |
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Gordon's Gin |
| Drinks brand, advertised in the 1980s and 90s by the actor Rutger Hauer |
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Guinness |
| Advertised by its employee Howard Brown, from 2000 |
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Halifax Building Society |
| Advertised as "the mild cigar"; adverts used Bach's Air on the G string, played by the Jacques Loussier trio; "Happiness is a cigar called ..." |
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Hamlet (cigars) |
| "The biggest toy store in the world" |
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Hamley's |
| "... stays sharp – to the bottom of the glass" (lager brand) |
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Harp |
| Fictional author of Fly Fishing – featured in a famous Yellow Pages advert (first shown in 1983) |
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J. R. Hartley |
| "Bringing your home to life" (furniture store – Coronation Street sponsor, 2007–12) |
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Harvey's |
| "Refreshes the parts other beers don't reach" |
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Heineken |
| Brand of lager advertised by a bear named George, with the slogan "Follow the bear" (1980s, early 90s) |
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Hofmeister |
| "Graded grains make finer flour" |
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Homepride |
| Adverts extol "the power of dreams" |
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Honda |
| "Guards against night starvation" (according to a 1960 TV advert directed by the blacklisted
American film director Joseph Losey) |
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Horlicks |
| Nostalgic 1973 advert featuring a delivery boy pushing his bike up Gold Hill, Shaftesbury, Dorset – accompanied by an arrangement for brass of the slow movement of Dvořák's Symphony No. 9 (From the New World) – directed by Ridley Scott. Voted Britain's favourite advert of all time, in 2006 |
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Hovis |
| "The world's local bank" |
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HSBC |
| Supermarket chain: advertised by Kerry Katona in the mid–2000s ("That's why mums go to ...") and Peter Andre (from 2015) |
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Iceland |
| "Men can't help acting on ... "; "When a man you've never met before suddenly gives you flowers, that's ... " (Fabergé body spray) |
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Impulse |
| "Made in Scotland from girders" (soft drink) |
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Irn Bru |
| Parodied High School Musical in a 2009 advertising campaign: "It's fizzy, it's ginger, it's phenomenal!" | ||
| Johnny Vegas (as Al) and the Monkey puppet, most famously associated with PG Tips, first appeared in adverts for (pay–TV channel) |
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ITV Digital |
| Replaced its 97–year–old slogan "Never knowingly undersold" with "For all life's moments" in 2022 (retail store chain) |
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John Lewis |
| Beer brand represented in TV ad campaigns by Jack Dee (1992–7 – the "No Nonsense" series) and Peter Kay (2002–5 and 2010–11 – "'Ave it!") – rising to be the UK's 4th best–selling beer (from 16th) and the world's best–selling ale |
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John Smith's |
| Advertised by Arthur, the cat that ate from the tin with its paw |
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Kattomeat |
| "The power to surprise" (vehicle manufacturer) |
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Kia |
| "Share moments. Share life" |
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Kodak |
| Advertised by the songs I heard it through the grapevine, Stand by me, When a man loves a woman |
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Levi's 501s |
| Soft drink – "with the totally tropical taste" |
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Lilt |
| "Because you're worth it" |
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L'Oréal |
| "It's toasted!" – claiming that they taste better because the tobacco is toasted rather than sun–dried – American cigarette brand |
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Lucky Strike |
| Advertised on TV by Douglas, an enthusiastic trombonist made of it |
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Lurpak |
| "Melts in your mouth, not in your hand" (original US product, introduced in the UK in the 1980s; slogan used from 1949. See also Treets) |
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M&Ms |
| "Looks good, tastes good, & by golly it does you good" |
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Mackeson |
| "If people in the Caribbean took life this seriously, they'd never have invented ..." |
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Malibu |
| "the lighter way to enjoy chocolate" |
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Maltesers |
| "Dont ask the price – it's a penny": original slogan of |
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Marks & Spencer |
| "You either love it or hate it" (mid–1990s advertising campaign) |
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Marmite |
| "Good to the last drop" (coffee brand)
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Maxwell House |
| "Maybe she's born with it – or ... " |
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Maybe it's Maybelline |
| Used "The Zoom Zoom song" in its adverts (car manufacturer) |
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Mazda |
| Mayor McCheese, The Evil Grimace, Birdie the Early Bird, the Hamburglar and the Fry Kids are all characters who have been used to advertise |
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McDonald's |
| "A drink's too wet without one" |
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McVitie's Rich Tea |
| Harry Enfield's Mr. Cholmondley–Warner (played by Jon Glover) and his manservant Grayson (Enfield) advertised |
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Mercury Communications |
| Bibendum (advertises a product that "drinks up obstacles") |
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Michelin Man |
| "Where do you want to go today?" |
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Microsoft |
| "the listening bank" |
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Midland |
| "Watch out! There's a Humphrey about" |
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Milk |
| "The sweet you can eat between meals" |
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Milky Way |
| Advertised by Clement Freud and Henry the bloodhound (1970s) |
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Minced Morsels (later Chunky Meat) |
| "Exceedingly good cakes" |
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Mr. Kipling |
| "Loves the jobs you hate" |
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Mr. Muscle |
| Advertised by Sharon Maugham and Anthony Head (long–running 1980s campaign) |
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Nescafé Gold Blend |
| "Scandinavian for Value" |
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Netto |
| "Just do it" (1988–98) |
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Nike |
| Slimmers' bread, produced by Hovis: "Real bread ... but lighter"; TV adverts featured I Can't Let Maggie Go, by Honeybus (1970s) |
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Nimble |
| "Made to make your mouth water" |
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Opal Fruits |
| "Gives a meal man appeal" |
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Oxo |
| Michael Redfern, Lynda Bellingham, Blair MacKichan, Colin McCoy, Alison Reynolds (1983–99) |
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The Oxo family |
| "Keep that schoolgirl complexion" |
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Palmolive |
| Bubbles (1886), by John Everett Millais, was famously used to advertise |
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Pears soap |
| "It's a bit of an animal" |
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Pepperoni |
| Advertised by Michael Jackson for much of the 1980s; he was treated for second and third degree burns after his hair caught fire during filming in 1984 |
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Pepsi |
| Promised a Harrier Jump Jet to anyone who collected enough tokens, in 1996; won a lawsuit when a syndicate did – it was ruled that any reasonable person would realise that the ad was a joke | ||
| "You'll wonder where the yellow went, when you brush your teeth with ... " |
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Pepsodent |
| "Motion and emotion" (French car manufacturer) |
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Peugeot |
| "You hum it son – I'll play it" and "Can you ride tandem" are catchphrases from two of a series of famous adverts for |
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PG Tips (tea) |
| "The slag of all snacks" – 2002 campaign banned by the Independent Television Commission |
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Pot Noodle |
| "Once you pop, you can't stop" |
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Pringles |
| "Central heating for kids" |
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Ready Brek |
| "Nicole?" – "Papa?"; "Va–va–voom" (Thierry Henry) |
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Renault Clio |
| "Get the London look" – updated in 2017 to "Live the London look" (cosmetics company) |
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Rimmel |
| "Does exactly what it says on the tin" (first used in 1994) |
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Ronseal |
| "Good food costs less at" … "Try something different today" … "Live well for less" |
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Sainsbury's |
| "The beer that made Milwaukee famous" |
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Schlitz |
| "Schhh … you know who" (William Franklyn) |
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Schweppe's |
| The 'cool dude' cartoon character Fido Dido has used since the early 1990s to advertise (soft drink) |
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7–Up |
| Advertised by Ian Botham, Jack Charlton: "Bet you can't eat three" |
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Shredded Wheat |
| "Taste the rainbow" (confectionery, of UK origin – launched in 1974) |
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Skittles |
| 1974 advert voted "most iconic of all time" in 2006 (Cadbury convenience food) |
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Smash |
| Confectionery product, advertised by Mr. T while driving a tank |
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Snickers |
| "You're never alone with a … " (cigarette) |
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Strand |
| Advertised by Jeremy Bear and the Honey Monster (breakfast cereal) – "Tell 'em about the honey, Mummy!" – "I'm not his mummy" |
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Sugar Puffs |
| "... is the Sunday papers" |
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Sunday Times |
| French cookware manufacturer: adverts featured scientists with unfeasibly large foreheads |
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Tefal |
| "Don't tap it – whack it!" |
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Terry's chocolate orange |
| Pile it high and sell it cheap; "every little helps" |
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Tesco |
| "Triangular heaven from triangular bees" |
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Toblerone |
| Exotic bird used in a series of Guinness posters, from the 1930s to the 1980s |
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Toucan |
| "The car in front is a ..." |
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Toyota |
| "Chocolate that melts in your mouth – not in your hand" (UK product –
slogan used from 1967; see also M&Ms)
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Treets |
| "The bank that likes to say Yes" (1980s) |
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TSB |
| Confectionery made in Wigan since 1898: said to "keep you all aglow" |
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Uncle Joe's Mint Balls |
| Enabled Malcolm to sit his exams |
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Vick's Sinex nasal spray |
| "One slice is never enough" (ice cream dessert, launched by Wall's in 1982) |
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Viennetta |
| " ... more experience than our name suggests" |
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Virgin Atlantic |
| "Make the most of now" |
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Vodafone |
| Young at Heart (The Bluebells) 1993 |
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Volkswagen Golf |
| "Tested by dummies, driven by the intelligent" |
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Volvo |
| "For life" | ||
| "Bakers born and bred" |
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Warburtons |
| "Take two bottles into the shower ... ?" (shampoo, 1980s) |
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Wash 'n' Go |
| "Eight out of ten owners said their cats preferred ... " |
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Whiskas |
| "The pint that thinks it's a quart" |
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Whitbread Trophy |
| "Hello Boys" (Eva Herzigova poster) |
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Wonderbra |
| "Nice one Cyril" |
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Wonderloaf |
| "Let your fingers do the walking" |
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Yellow Pages |
| "The appliance of science" (1980s – Italian manufacturer of domestic appliances) |
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Zanussi |
© Haydn Thompson 2017–24